Why is One Variable Pricing Your Best Choice? (Video)

Why is One Variable Pricing Your Best Choice? (Video Transcription)

Hi everyone, my name is George Belleville. I’m a realtor with the Head for Home team, and I’m creating this video because I want to talk to you about something that I call one variable pricing. When you hire us to sell your house, we’ll sit down, we’ll have a lot of conversations about the house, the condition of the house, pricing, all of those things. But there’s one thing that I really like to make clear with people, and I think it really, really, in my experience, has helped the process, and that is what I call one variable pricing.

Explanation of One Variable Pricing:

When you have a house to sell, some houses are in perfect condition, but most are not. There’s a conversation about what you’re willing to do and what you’re not willing to do before putting the house on the market.
It’s advisable to address anything you’re willing to do to sell your house before listing it. For example, if there’s outdated wallpaper inherited from a grandmother, it’s better to remove it before listing.
Trying to address issues after listing can create confusion in feedback. Fixing one issue might not address the real reason why the house isn’t selling.
It’s suggested to take care of everything you’re willing to do upfront, so the only variable left is the price. This simplifies the process and reduces anxiety.
If the house still isn’t selling after addressing all the known issues, then it’s a clear indication that the price needs to be adjusted.

Conclusion:

It sounds simple but can be challenging to implement. However, it’s beneficial in the long run to avoid prolonged stress and anxiety during the selling process.
The goal is to have the house prepared before sale so that the only thing left to do to get the house sold is adjust the price.
If you have any questions, feel free to contact me. I’d love to hear from you. Have a great day.